777fx Privacy Policy

1 Who We Are

777fx operates the online gaming and sports betting Platform accessible at https://777fx.bet. We are the data controller responsible for the personal information collected through this Platform. Our primary user base consists of registered players located in Pakistan, and all account transactions are conducted in Pakistani Rupees (PKR).

If you have any questions or concerns about how 777fx handles your personal data, you may contact our Data Support team at any time. Our contact details are provided in Section 15 of this Privacy Policy.

2 Personal Data We Collect

777fx collects personal data through a variety of interactions with the Platform. The categories of data we may collect include:

We do not intentionally collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, or health information. If you voluntarily provide such information in a support communication, it will be used solely for the purpose of resolving your query and will not be retained beyond that interaction.

3 How We Use Your Personal Data

777fx uses the personal data we collect for the following specific purposes:

• Account management: Creating, maintaining, and administering your 777fx player account, including processing your PKR deposits and withdrawal requests through JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Visa, and Mastercard.
• Identity verification (KYC): Confirming your identity and verifying that you meet the minimum age requirement of 21 years before processing withdrawals or granting access to higher account tiers.
• Anti-money laundering (AML) compliance: Monitoring transactions and account activity for indicators of financial crime, in accordance with our legal obligations as a licensed online gaming operator.
• Fraud prevention: Detecting, investigating, and preventing fraudulent account activity, bonus abuse, unauthorised access, and payment disputes.
• Customer support: Responding to your queries, complaints, and support requests in English and Urdu via live chat and email.
• Platform improvement: Analysing aggregated usage data to improve the performance, security, and user experience of the 777fx Platform for our Pakistani player base.
• Responsible gaming: Monitoring gaming patterns to identify signs of problem gambling and to administer self-exclusion, deposit limit, and cool-off requests in accordance with our Responsible Gaming commitments.
• Legal compliance: Meeting our obligations under applicable gaming regulations, financial reporting requirements, and any lawful requests from regulatory or law enforcement authorities.
• Marketing communications: Sending you promotional offers, bonus notifications, and 777fx news — but only where you have given your explicit consent to receive such communications. You can withdraw this consent at any time.

4 Legal Basis for Processing

777fx processes your personal data on one or more of the following legal grounds:

• Contract performance: Processing is necessary to fulfil our contractual obligations to you as a registered 777fx player — including operating your account, processing bets, and handling PKR payments.
• Legal obligation: Processing is required to comply with applicable laws, including KYC, AML, and gaming regulatory requirements.
• Legitimate interests: Processing is necessary for the legitimate interests of 777fx, including fraud prevention, platform security, and service improvement, provided those interests do not override your fundamental rights.
• Consent: Where we rely on your consent — specifically for direct marketing communications — you have the right to withdraw that consent at any time without affecting the lawfulness of any processing carried out prior to withdrawal.

5 Sharing Your Personal Data

777fx will never sell your personal data to third-party marketers or data brokers. We share your data only in the following limited circumstances and only to the extent necessary:

• Payment processors: JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and card networks (Visa / Mastercard) receive the financial data required to process your PKR deposits and withdrawals. These providers operate under their own privacy frameworks and are subject to strict data security standards.
• KYC and identity verification providers: Third-party identity verification services receive copies of your identity documents and related personal data to confirm your eligibility and age (21+) as required by our operating obligations.
• Game software providers: Casino and sports betting software providers may receive technical session data to enable game functionality, fairness auditing, and RNG certification. No financial data beyond what is required for stake settlement is shared.
• IT and hosting infrastructure providers: Our cloud hosting and technology partners maintain the servers on which your 777fx account data is stored. These providers are bound by data processing agreements that restrict how they may use your data.
• Legal and regulatory authorities: Where required by applicable law or a valid regulatory or law enforcement request, 777fx may disclose personal data to relevant Pakistani or international authorities. We will, where legally permitted, notify you of such disclosure.
• Fraud prevention agencies: Where there is a reasonable suspicion of fraudulent activity or financial crime, 777fx may share relevant data with fraud prevention organisations or financial intelligence bodies.

6 International Data Transfers

The 777fx Platform serves players primarily based in Pakistan. However, some of our service providers — including cloud hosting infrastructure, KYC verification, and game software partners — may process data in jurisdictions outside Pakistan. In all such cases, 777fx ensures that appropriate safeguards are in place to protect your data, including:

• Standard contractual clauses with data processors that establish equivalent data protection obligations;
• Transfers only to jurisdictions that provide an adequate level of data protection;
• Technical security controls that apply uniformly regardless of the country in which data is processed.

By using the 777fx Platform and accepting this Privacy Policy, you acknowledge that your personal data may be transferred to and processed in countries outside Pakistan. If you have questions about cross-border data transfers, please contact us using the details in Section 15.

7 Data Retention

777fx retains your personal data for as long as your account remains active and for a defined period thereafter, in accordance with the following schedule:

After the applicable retention period has elapsed, personal data is securely deleted or irreversibly anonymised so that it can no longer be associated with you as an individual.

8 Your Data Rights

As a 777fx player, you have the following rights in relation to your personal data. To exercise any of these rights, please contact us using the details in Section 15. We will respond to all valid requests within thirty (30) days.

• Right of access: You may request a copy of the personal data that 777fx holds about you, along with information about how it is used and with whom it is shared.
• Right to rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct it.
• Right to erasure ("right to be forgotten"): You may request the deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to our overriding legal retention obligations under AML and gaming regulations.
• Right to restriction of processing: You may ask us to restrict the processing of your data in certain circumstances — for example, while the accuracy of data is being contested.
• Right to data portability: You may request a copy of the personal data you have provided to 777fx in a structured, commonly used, machine-readable format.
• Right to object: You have the right to object to processing based on our legitimate interests, including profiling for direct marketing purposes.
• Right to withdraw consent: Where processing is based on your consent (e.g., marketing communications), you may withdraw that consent at any time by updating your preferences in the Account Settings or by contacting support.

9 Cookies & Tracking Technologies

The 777fx Platform uses cookies and similar technologies (including pixel tags and local storage objects) to deliver and improve the Platform, keep you securely logged in to your account, and provide relevant promotional content. The categories of cookies we use are:

• Strictly necessary cookies: Essential for the Platform to function correctly — for example, maintaining your authenticated session after login, storing your currency preference (PKR), and enabling the cashier functionality. These cookies cannot be disabled.
• Performance and analytics cookies: Collect anonymised data about how players interact with the 777fx Platform — such as which game categories and pages are most visited — so that we can identify and address performance issues and improve the user experience.
• Functionality cookies: Remember your personalisation choices, such as preferred language (English / Urdu), display settings, and previously viewed game categories, to provide a more tailored experience on subsequent visits.
• Marketing cookies: Used to track your visits and interactions across the 777fx Platform to understand the effectiveness of our promotional campaigns and to ensure that marketing communications you receive are relevant to your interests. These are only placed where you have given consent.

You can manage or disable non-essential cookies at any time through your browser settings. Note that disabling certain cookies may affect the functionality of your 777fx account — for instance, disabling functionality cookies may prevent your preferences from being saved between sessions. For instructions on managing cookies in popular browsers, consult your browser's help documentation.

10 Security Measures

777fx implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:

• TLS (Transport Layer Security) encryption for all data transmitted between your browser or app and our servers;
• AES-256 encryption for sensitive data stored at rest on our infrastructure;
• Multi-factor authentication (MFA) options for player accounts to reduce the risk of unauthorised access;
• Strict internal access controls ensuring that only authorised 777fx personnel with a documented need can access player data;
• Regular penetration testing and vulnerability assessments conducted by independent security professionals;
• Continuous monitoring of our systems for suspicious activity, anomalous login patterns, and potential intrusions;
• Incident response procedures to promptly detect, contain, and notify affected players of any confirmed data security breach.

While we take every reasonable precaution to secure your data, no online platform can guarantee absolute security. You are responsible for keeping your 777fx account credentials confidential. If you suspect your account has been accessed without your authorisation, please contact our support team immediately.

11 Children & Age Restriction

The 777fx Platform is strictly intended for players who are aged 21 years or older. We do not knowingly collect personal data from individuals under the age of 21. As part of our KYC process, we verify the age of all players before activating withdrawal functionality on their accounts.

If 777fx becomes aware that an account has been registered by or on behalf of a person under the age of 21, the account will be immediately suspended, all funds returned to the depositing payment method, and all personal data associated with the account securely deleted in accordance with applicable law.

12 Marketing Communications

With your consent, 777fx may send you promotional communications via email, SMS to your registered Pakistani mobile number, and push notifications. These communications may include information about new games, upcoming PSL cricket betting markets, welcome bonuses, PKR reload offers, and other 777fx promotions.

You can opt out of marketing communications at any time by:

• Clicking the unsubscribe link included in every promotional email;
• Updating your notification preferences in the Account Settings section of your 777fx account;
• Contacting our support team directly and requesting removal from our marketing list.

Please note that opting out of marketing communications does not affect transactional notifications — such as deposit confirmations, withdrawal status updates, and security alerts — which are sent as part of your account service and cannot be disabled while your account remains active.

13 Third-Party Links

The 777fx Platform may contain references to third-party services such as payment providers (JazzCash, EasyPaisa, HBL, UBL, Meezan Bank) and game software partners. Where links to third-party websites are provided, please be aware that those sites operate under their own privacy policies, which 777fx has no control over and takes no responsibility for.

We recommend reviewing the privacy policy of any third-party service you access in connection with your 777fx account, particularly your chosen payment provider, before submitting personal or financial information to them.

14 Updates to This Privacy Policy

777fx reserves the right to update this Privacy Policy from time to time to reflect changes in our data practices, Platform functionality, or applicable legal requirements. When we make material changes, we will notify you by posting a prominent notice on the Platform homepage and, where possible, by sending a notification to your registered email address.

The "Last Updated" date at the top of this Privacy Policy indicates when the most recent version came into effect. We encourage you to review this page periodically. Your continued use of the 777fx Platform following the publication of any revised Privacy Policy constitutes your acceptance of the updated terms.

15 Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the way in which 777fx handles your personal data, please do not hesitate to get in touch. Our dedicated data support team is available 24/7 in both English and Urdu to assist Pakistani players.

When submitting a data rights request, please include your full name as registered on your 777fx account and a clear description of your request. We will acknowledge your request within two (2) business days and aim to provide a full response within thirty (30) days. In cases of exceptional complexity, we may extend this period by a further thirty (30) days, in which case we will inform you of the extension and the reasons for it.